The Rhetoric of Sexual Orientation | A Collaborative Study Guide

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Filed in Site Planning, , 3:59 pm by Amy Goodloe

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Sexual Orientation Discrimination

Filed in Popular Culture, July 24, 2011, 10:47 pm by Hadley B

Digital Version

Go!animate

Citation

Drgstring. “Ethics.” Cartoon. Go!animate. 20 Dec. 2010. Web. 24 July 2011.

Rhetorical Analysis

Rhetorical Situation

Creator – Not much information is provided on the creator. This is the only video posted by that username.

Purpose – The purpose is to inform and educate people on stereotyping people. In this case it is specific to homosexuality and race. It is to show people how to handle these issues.

Context- It is basically a clip of what not to do, followed by a lesson of what one should do. There is a hospital room and before the doctor does research on the patient, they assume he has HIV because he is gay. It is a informative clip of anti-discrimination in health.

Audience – The audience for this clip would be people interested in animation and animated clips, as well as people looking to be educated on stereotyping and discrimination against someone’s sexual orientation.

Publication – This clip was published on Go!animate , which is a site that hosts animations that allow people to express their ideas and creations. They allow you to make your own characters and add audio.

Genre – Instructional

Content Analysis

Composition – This is a very different way to express ideas and information. Using animation has the advantage that it can relate to people that maybe other mediums cannot. The audio is a littler difficult to make out at some points, but overall very easy to follow. It really contributes to sexual orientation in the sense that people are out there trying to put the right message out there and now a skewed view of how to treat gay patients.

Rhetorical Moves – As mentioned above, the animation is a big plus for certain audiences. It is an innovative way to connect to certain ages to convey messages of all types. The over-exaggeration of the acting from the characters seems too much, but there are people out there who really have not been educated on discrimination and stereotyping. It makes it very sad to see that we have to remind people in this country that it is still not okay. It seems common sense, but is most certainly not.

Intended Message – The intended message here is be educated completely in any field you may enter and be aware of your assumptions and stereotyping. It is to make people think twice before they make a inaccurate judgment.

Underlying Message – Be aware of people out in the world and the harsh stereotyping still present in the world of healthcare.

Rhetorical Commentary

The creator frames the discussion as if it were actually happening. It is a doctor and a patient. They are using real medical terminology and discussing what is wrong with the patient. They go into talk about homosexuals. Since the patient is homosexual, the doctor then assumes his pain and suffering is caused by HIV without running any tests. His idea and perceptions of homosexuality is obviously far less than what it truly means and is.

At the end of the clip, the stereotyping is discussed. When people are exposed to many cases that are regarding to certain groups, their response becomes automatic and that is when assumptions are made. This video really supports the idea that medical tools and research is the best way to find out patient diagnoses.