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- ABOUTI own and manage the gendersex.net domain name and use it for two main purposes: to provide general resources on the study of gender and sexuality and to provide specific resources for my WRTG 3020 classes at CU Boulder, which focus on the topic of “The Rhetoric of Gender and Sexuality.” You can read more about these two purposes below. Most of the materials on the site are visible to all viewers, but some material is restricted only to users who are logged into their gendersex.net accounts, such as articles subject to copyright or conversations among students that are of a personal nature. RESOURCES FOR GENDER AND SEXUALITY STUDIES The primary audience for materials on the main Rhetoric of Gender & Sexuality site includes scholars and students in the fields of gender studies and LGBT studies, as well as anyone interested in learning more about these fields. The primary purpose of the site is to provide resources for investigating issues such as the origins of gender identity, the impact of a binary model of gender, and the nature of sexual orientation. The collection includes links to relevant web sites, a main blog with posts in a variety of categories, and…
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All Posts Tagged Tag: ‘gender stereotypes’
Action Films and Gender Stereotypes
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Author: Amy Goodloe
Category: Research Projects
Tags: action films, gender stereotypes, movies
The research report below was prepared by a student in the Spring 2011 Continuing Ed section of WRTG 3020.
Martin, Emily. “The Egg and the Sperm: How Science Has Constructed a Romance Based on Stereotypical Male-Female Roles.”
Author: Amy Goodloe
Category: Gender Studies, Readings-Academic
Tags: biology textbooks, gender stereotypes, scientific research
Martin, Emily. “The Egg and the Sperm: How Science Has Constructed a Romance Based on Stereotypical Male-Female Roles.” Signs: Journal of Women in Culture and Society 16.3 (Spring, 1991): 485-501. martin-science-romance.pdf
READING NOTES
This article is very popular among students, so you may have read it before. Martin brings up some great points that are directly relevant to our investigation of the “rhetoric” of gender and sexuality, in that she shows how the language some biology textbooks use directly reinforces certain gender stereotypes. Her main example is the one she bases her title on: how textbooks frame the logistics of conception in such a way that the egg is “passive” and docile, while the sperm is “active” and “victorious,” which is problematic for two reasons.
One reason is that such language reinforces the idea that all females/women/feminine beings are and should be “passive,” while all males/men/masculine beings are and should be “active.” But as if that wasn’t bad enough, the second problem is that this way of describing conception isn’t even accurate! The egg is far from passive, and the sperm is hardly the heroic manly being it’s made out to be.
HOWEVER… given that another important learning goal for our class is to become more critical of the way authors produce knowledge, including even academic authors, I strongly encourage you to take a close look at Martin’s research methods and to see if you can figure out why they’re seriously flawed. Bonus points if you can figure out what would’ve been a better way to research this topic!
The Science of Gender and Science: Pinker vs. Spelke
Author: Amy Goodloe
Category: Presentations
Tags: evolutionary psychology, gender stereotypes, math and science, psychology of gender
Presentation by Stephanie Mitchell for WRTG 3020 Fall 2010.
Review of the Pinker/Spelke Debate (presentation with audio narration)
Author: Amy Goodloe
Category: Presentations
Tags: evolutionary psychology, gender stereotypes, math and science, psychology of gender
Presentation by Kay Davis for WRTG 3020 Fall 2010.
Famous Footwear Commercial
Author: Christine Gordon
Category: Advertising, Commercials
Tags: gender stereotypes, ideal woman, sexualized ideal
“Better shoes, better body?” This shoe store advertises a variety of athletic shoes that tone a woman’s body just by wearing them. Famous Footwear gives the female consumer the idea that she can have a perfectly sculpted abs, butt and calves if she buys these shoes since the women wearing them in the commercial look super fit and flawless. The commercial suggests that a better female body is slender, tan, hairless and has curves that fit perfectly into a pair of very short shorts.
One would expect a shoe commercial to focus mostly on a person’s feet and legs, but this ad emphasizes the woman’s derriere more than anything. The models are positioned in front of signs to only show off a word that relates to her butt. It is very interesting that not once is a woman’s face shown, her body and how well her parts match the hegemonic ideal are the only things that define her.
Heineken-Walk-in Wardrobe
Author: Kristina
Category: Advertising, Commercials
Tags: beer, closets, gender differences, gender stereotypes, shoes
This commercial definitely conveys the message that only women are excited to have fashionable attire and that men are the only gender to enjoy beer. However, many women enjoy beer as much as men, and there are many men who enjoy having clothes that make them attractive. Also, they give the impression that men love beer more than women love clothes, which is sometimes but not always the case. These two things are too different to really compare, but the commercial stresses the fact that each is only appropriate for one gender.
Another student’s response:
This commercial is a great example of a gender message. There is a clear separation between gender and their typical interests conveyed by their reactions to shoes vs. beer. The two different groups of individuals behave in a generalized gender matter. This message of women enjoying materialistic items, such a shoes, and men appreciating beer is constantly in the media.
McDonald’s Happy Meal Toys
Author: Antoinette
Category: Toys and Games
Tags: children, gender, gender roles, gender stereotypes, mcdonalds
McDonald’s offers seperate toys for girls and boys. When you order a Happy Meal the attendant will ask is it for a boy or girl. If you answer it is for a girl you will receive a Strawberry Shortcake doll and a cookie cutter in the shape of a strawberry. If you answer it is for a boy you will receive a finger sized skateboard with graphic artwork on the bottom. These artifacts depict the message that a girl’s fun is cooking and playing with dolls while a boy’s version of fun is more athletic, away from the kitchen, and artistic. These toys were purchased from McDonald’s on HWY 52 and I25 on 9/28/2010.
Scene from The Little Mermaid
Author: Melissa Te
Category: Movies and TV
Tags: assumed gender roles, beauty, gender stereotypes, masculinity, men to the rescue, women as inferior

I found this scene to really catch my attention when reading the gender stereotypes within Disney movies. I never really realized it before, but the writer mentions that after Ariel traded her fins for legs, she appeared to be so clumsy and helpless when the prince discovered her. She presented herself to be so inferior to him as she simply fell into his arms and he told her he’d take care of her.
Thinking back to the movie, I remember the disappointment in his voice when he realized she was unable to speak. He knew he was in love, but he only fell in love with her voice. This I found ironic because the sea witch had just explained to Ariel how a man loves a woman who holds her tongue. The writer mentions that numerous times throughout the movie, Eric acts as a parental figure to Ariel. He’s always trying to guide her in the right direction, implying the extent of dependence women have on men.
Hot Wheels Color Shifter
Author: sophieb
Category: Toys and Games
Tags: gender stereotypes, kids, masculinity
This artifact was under “Boy’s Toy’s” on the Toys “R” Us site. This toy assumes first, that it is a toy meant for boys, simply by labeling it a “Boy’s Toy.” Secondly, in our society today nice cars and sports cars in general are portrayed as masculine. Also, they are associated with wealth. These two things are considered important to have as men in our society.
Jack in the Box: The Difference Between Boys and Girls
Author: Amy Goodloe
Category: Advertising, Commercials
Tags: boys, gender stereotypes, girls
Gender Stereotypes in the Media
Author: Amy Goodloe
Category: Educational and Activist
Tags: boys, gender stereotypes, girls, media
This video is on our class YouTube playlist, but I thought it might be worth posting here as well:
Tropicana “Easy” Ad
Author: Yana Duday
Category: Advertising, Print Ads
Tags: children, gender stereotypes, girls
Although it seems although this ad was made to appeal to parents, and parenting difficulties, one can’t seem but grasp the double-meaning of the word “easy”. The girl who is in a dress and with flowers (representing femininity) is seen as more desirable, while the girl wearing pants is seen as more difficult and not something men would want to deal with.


