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- ABOUTI own and manage the gendersex.net domain name and use it for two main purposes: to provide general resources on the study of gender and sexuality and to provide specific resources for my WRTG 3020 classes at CU Boulder, which focus on the topic of “The Rhetoric of Gender and Sexuality.” You can read more about these two purposes below. Most of the materials on the site are visible to all viewers, but some material is restricted only to users who are logged into their gendersex.net accounts, such as articles subject to copyright or conversations among students that are of a personal nature. RESOURCES FOR GENDER AND SEXUALITY STUDIES The primary audience for materials on the main Rhetoric of Gender & Sexuality site includes scholars and students in the fields of gender studies and LGBT studies, as well as anyone interested in learning more about these fields. The primary purpose of the site is to provide resources for investigating issues such as the origins of gender identity, the impact of a binary model of gender, and the nature of sexual orientation. The collection includes links to relevant web sites, a main blog with posts in a variety of categories, and…
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All Posts Tagged Tag: ‘cleaning products’
Selling a Household Cleaning Product on Its … Sex Appeal?
0
Author: Amy Goodloe
Category: News & Mass Media
Tags: cleaning products, role reversal
Here’s a NY Times article on the Pine Sol commercial that features a man doing the mopping:
IN a new television commercial for Pine-Sol cleaner shot in an over-the-top film noir style, Diane Amos, who has starred in the brand’s ads for 16 years, drives a late-model convertible on the Pacific Coast Highway in California, moonlight dappling the ocean. When she reaches an opulent home, she climbs a stairway, then opens a door to reveal a shirtless, muscular man mopping the floor. Finally Ms. Amos, sprawled on a bed strewn with rose petals and bottles of Pine-Sol as the man mops beside her, purrs the slogan: “That’s the power of Pine-Sol, baby.”
Electrolux Commercial
Author: Jacqueline
Category: Commercials
Tags: cleaning products, femininity, gender identity
TIDE TO GO
Author: Kaitlin
Category: Commercials
Tags: cleaning products, women's roles
This is an interesting commercial to me because the laundry commercials I have seen in the past are with mothers washing children’s clothing and geared toward getting hard stains out.
Tide’s new commercials are showing stains in an everyday atmosphere leaving the motherly touch so to say behind.
Bounty commercial
Author: Amy Goodloe
Category: Advertising, Commercials
Tags: cleaning products, motherhood, women's roles
Why does the woman always have to clean up the man’s mess and never the other way around?! Don’t men buy paper towels too?
Cleaning Products ad
Author: Former Student
Category: Advertising, Print Ads
Tags: cleaning products, female audience, women's roles
Questions:
(1) What is the surface meaning of the ad?
To buy this specific product because it has reliably used by mother’s for a long time. While modern cleaning products are full of synthetics, this one is all natural.
(2) What is the advertiser’s intended meaning?
The advertiser is trying to appeal to women. They are saying that their product has been used and trusted through a generation of mothers. Their old-fashioned approach to selling this product relates to a generation of women who had little available opportunity to work outside the home.
(3) What is the cultural or ideological meaning of the ad?
The cultural meaning is that women are the ones responsible for cleaning and taking care of the home. They use the slogan, “not your mother’s cleaning products. More like your mother’s mother’s mother’s.” This ad is an example of the typical female gender role as mother and homemaker.
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