Category Archive for: ‘Print Ads’

Marc Jacobs Bang Fragrance As

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Category: Advertising, Print Ads

I think this is a good example of the reversal of objectification.  Now this hunky man is the desired object, rather than a woman. Oddly enough though, it’s a fragrance for men, and the name is about as subtle as a gun.

 

 

Prozac ad for women…

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Category: Advertising, Print Ads

So it really bothers me that women were and continue to be stereotyped and hormonal and psychologically not put together . That women are considered unstable and depressed when really we get angry at all the stupid things that men do. This prozac ad box looks like tide detergent that we use on our clothes.  I dont know if that was on purpose but it is pretty ironic! But for future reference when women are in a bad mood it is not because we are crazy, but we just might be stressed out or our men in our lives are driving us crazy! Haha.. To this group great job on finding this ad I never saw this before!

Additional comments by Janine (re-posted here to avoid duplication):

In all seriousness at first glance I thought this ad was for laundry detergent. It has the bright colors just like a Tide box , has a woman almost hugging the box, and she is wearing an apron. All signs point to 1950′s housewife to me. Which then brought two things to my mind: First, why did I automatically think that? And secondly, why is the Prozac ad only directed at women? Is it because there is a stereotype that women get “moody” and therefore need prozac? To me that is what this ad is suggesting. It will help women be less emotional and that why they should take it, to “wash their blues away!”.

 

 

Magazine Ad for bebe

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Category: Advertising, Print Ads
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It is evident that bebe targets young adult females because each advertisement illustrates a young, pretty, confident woman. The surface meaning of these ads suggests that if you wear their apparell you too will feel fearless and confident. Deeper meanings are highly visible, and it is evident that bebe [the brand] is a firm believer of the old saying “sex sells.” This type of advertising may seem odd when targeted towards females, but through creative tactics, bebe has its customers beleiving that they too will be undesirable and seen as a “sex symbol” to men all around. Societal norms have suggested that women are put on earth to please their men, and one way of doing so is through a sexy appearance. It’s a bit degrading to see that a retail store for women would strengthen this belief by placing an ad in a woman’s magazine so that its target market can learn how to be seen as a real woman. Kilbourne may argue that its not the societal norms that originally suggested that women are put on earth to please men, but rather that advertisers made our society accept their normalities through these types of dangerous tactics.

 

 

Ad for Mr. Clean

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Category: Advertising, Print Ads
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I personally found this ad to be particularly relevant to this overall topic of discussion, as it is a clear portrayal of the differences between how men and women are portrayed in advertisements for cleaning supplies. His posture and bodily contortion scream power and masculinity, which is ironic considering how most females are depicted in advertisements for similar products – as delicate and vulnerable. His broad shoulders and muscular arms convey a sense of control, which applies to how most men are seen in the media. Ever notice how Mr. Clean is never even shown cleaning in his advertisements? Isn’t there some irony in that? The way I see it, this advertisement is a product of men’s fear of emasculation. It is showing men that you can take part in cleaning a household in ways that won’t tamper with your sexual identity while reinforing the concept of man as the powerful provider, and woman as the fragile counterpart. Does anyone else agree?

 

 

Ad for Secret Clinical Strength Deodorant

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Category: Advertising, Print Ads
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This advertisement for women’s Secret Clinical Strength deodorant provides a particularly good example of the gender messages conveyed in popular culture because it is of a slender, light skinned blonde raising her hands above her head ever so lightly. Her left hand is cut off at the top of the page while her right remains lifeless. This limp right hand promotes the idea of vulnerability that is often associates with females. The remainder of her visible skin, particularly her armpits, is blemish free. Perfection is something that we, as society, are hungry for. We are always striving to reach it, even though it is obviously unattainable. Advertisers support this unattainably by displaying women in their false colors. Imagine if a man were holding his hands like that. It would negate all of our ideas about masculinity. Bold, strong, and courageous are adjectives our society commonly uses to describe the male sex, not women.

 

 

Ad for Gucci

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Category: Advertising, Print Ads
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I believe this advertisement provides a good example of gender messages in popular culture through the man appearing as though he is staring at the woman’s bottom possibly suggesting that is her best asset. The womans head is also cut out of the ad so you only see the front of her and this also adds to her appearing as though her lower looks are her only asset or attraction. She is portrayed as solely significant for her lower looks and seems to be insignificant for other asspects. The male on the bed seems to be putting his pants back on like the woman and him just finished having intercourse. This portays a more negative image of the woman because it’s as though he just finished using her. He is also shirtless and muscular showing that the male has the power. This might also attract a female audience. This ad is also for a very popular company and so there is a huge population that has access to this advertisement.  

 

 

Gender In all forms (Dove ad)

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Category: Advertising, Print Ads

Dove has created ads that do not just show the skinny, gorgeous model but the ‘normal’ male and female. In this ad it shows men who are tall, short, on the larger side, and even on the hairier side. However it does not show the ‘abnormal’ model we are used to seeing in Abrecrombie and Fitch ads or on Hollister bags. I think this ad empowers people and does not bring their self-esteem down. I think this ad is a great advertisement and helps people to look at their bodies in a positive light.

 

 

Pole Dance

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Category: Print Ads

I don’t know where this image comes from, but it’s rather disturbing to imagine a parent giving a child a toy “pole dance”. What kinds of games is the child supposed to play with it? Strip tease?

 

 

Ralph Lauren Ad

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Category: Advertising, Print Ads

The Ralph Lauren Ad brought great controversy because of how skinny the woman portrayed in this ad is. The Ad seems to tell women that they should be lengthy, skinny, and dainty looking. This ad is very different from the Dove ads that portray women and men in all different lights: skinny, fat, middle class, high class, brown hair, blond hair, and even red hair.

 

 

Objectification and Oil Spills are Funny

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Category: Print Ads
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If you didn’t laugh you’d cry…

 

 

Tropicana “Easy” Ad

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Category: Advertising, Print Ads
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Although it seems although this ad was made to appeal to parents, and parenting difficulties, one can’t seem but grasp the double-meaning of the word “easy”.  The girl who is in a dress and with flowers (representing femininity) is seen as more desirable, while the girl wearing pants is seen as more difficult and not something men would want to deal with.

 

 

If your husband ever finds out…

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Category: Advertising, Print Ads
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This caught my eye because the title seems as if this ad has to do with an affair. Instead, it is a coffee ad but it seems to be disregarding to women. The male is spanking the female and it looks as if she is at fault. But why is she at fault? Is it okay for men to “spank” women if they do something wrong?

 

 

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