Category Archive for: ‘Print Ads’

Marc Jacobs Bang Fragrance As

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I think this is a good example of the reversal of objectification.  Now this hunky man is the desired object, rather than a woman. Oddly enough though, it’s a fragrance for men, and the name is about as subtle as a gun.

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Prozac ad for women…

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So it really bothers me that women were and continue to be stereotyped and hormonal and psychologically not put together . That women are considered unstable and depressed when really we get angry at all the stupid things that men do. This prozac ad box looks like tide detergent that we use on our clothes.  I dont know if that …

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Magazine Ad for bebe

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It is evident that bebe targets young adult females because each advertisement illustrates a young, pretty, confident woman. The surface meaning of these ads suggests that if you wear their apparell you too will feel fearless and confident. Deeper meanings are highly visible, and it is evident that bebe [the brand] is a firm believer of the old saying “sex sells.” …

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Ad for Mr. Clean

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I personally found this ad to be particularly relevant to this overall topic of discussion, as it is a clear portrayal of the differences between how men and women are portrayed in advertisements for cleaning supplies. His posture and bodily contortion scream power and masculinity, which is ironic considering how most females are depicted in advertisements for similar products – …

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Ad for Secret Clinical Strength Deodorant

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This advertisement for women’s Secret Clinical Strength deodorant provides a particularly good example of the gender messages conveyed in popular culture because it is of a slender, light skinned blonde raising her hands above her head ever so lightly. Her left hand is cut off at the top of the page while her right remains lifeless. This limp right hand …

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Ad for Gucci

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I believe this advertisement provides a good example of gender messages in popular culture through the man appearing as though he is staring at the woman’s bottom possibly suggesting that is her best asset. The womans head is also cut out of the ad so you only see the front of her and this also adds to her appearing as though her …

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Gender In all forms (Dove ad)

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Dove has created ads that do not just show the skinny, gorgeous model but the ‘normal’ male and female. In this ad it shows men who are tall, short, on the larger side, and even on the hairier side. However it does not show the ‘abnormal’ model we are used to seeing in Abrecrombie and Fitch ads or on Hollister …

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Pole Dance

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I don’t know where this image comes from, but it’s rather disturbing to imagine a parent giving a child a toy “pole dance”. What kinds of games is the child supposed to play with it? Strip tease?

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Ralph Lauren Ad

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The Ralph Lauren Ad brought great controversy because of how skinny the woman portrayed in this ad is. The Ad seems to tell women that they should be lengthy, skinny, and dainty looking. This ad is very different from the Dove ads that portray women and men in all different lights: skinny, fat, middle class, high class, brown hair, blond …

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Objectification and Oil Spills are Funny

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If you didn’t laugh you’d cry…

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Tropicana “Easy” Ad

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Although it seems although this ad was made to appeal to parents, and parenting difficulties, one can’t seem but grasp the double-meaning of the word “easy”.  The girl who is in a dress and with flowers (representing femininity) is seen as more desirable, while the girl wearing pants is seen as more difficult and not something men would want to …

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If your husband ever finds out…

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This caught my eye because the title seems as if this ad has to do with an affair. Instead, it is a coffee ad but it seems to be disregarding to women. The male is spanking the female and it looks as if she is at fault. But why is she at fault? Is it okay for men to “spank” …

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