Category Archive for: ‘Advertising’

That’s so Emma and Julia

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The winner of the Ad Council’s award for best Public Service Announcement in 2008 was a commercial that tries to encourage teenagers to stop using “that’s so gay” as a slur. The commercial demonstrates the rhetorical power of using a brief story to convey a message, rather than just “preaching” at an audience. Compare this approach to other possible approaches, …

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Dial for Men commercial: only men like to get dirty?

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Here’s a rather blatant example of how commercials perpetuate gender norms for no apparent reason. Do you really need to imply that only men like to get dirty in order to get people to buy your product? Not only does the commercial suggest that only men, not women like to get dirty, it also implies, indirectly, that a man a …

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Easy Bake Oven commercial 1993

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Viagra commercial “We Are the Champions”

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Children’s Tylenol commercial

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View on YouTube.

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Easy Bake “Mini-Wave” Oven commercial

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View on YouTube.

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Parody commercial for men’s “Wonder Bra” equivalent

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Very clever project done by some students at another university: View on YouTube.

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Superbowl commercial – “Book club”

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View on YouTube.

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World’s best condom commercials

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View on YouTube.

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Snickers commercial “Do Something Manly”

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View on YouTube.

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Burger King commercial “I Am Man”

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View on YouTube.

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Miller Lite commercial “Lose the Skirt”

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View on YouTube.

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