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Author Archive for: ‘Yana’
Children’s Tylenol Ad
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Author: Yana Duday
Category: Advertising
Tags: assumed gender roles, boys, children
This commercial provides an great example of gender norms for several reasons. First of all, the boy is seen as being assertive and in ways violent, by chasing the girls and attacking them with water and Nerf guns. The girls are seen as passive, putting up with the boy’s behavior. They are also seen as playing dress-up; a girly activity. The mother is also an example of gender norms, since she is the one taking care of her children, not the dad. This is probably due to the commercial being targeted at a female audience, as well.
Tropicana “Easy” Ad
Author: Yana Duday
Category: Advertising, Print Ads
Tags: children, gender stereotypes, girls
Although it seems although this ad was made to appeal to parents, and parenting difficulties, one can’t seem but grasp the double-meaning of the word “easy”. The girl who is in a dress and with flowers (representing femininity) is seen as more desirable, while the girl wearing pants is seen as more difficult and not something men would want to deal with.
French Anti-Tobacco Ad
Author: Yana Duday
Category: Advertising, Print Ads
Tags: sex, sex sells, tobacco
The ad aims to send the message that smoking cigarettes makes you a slave to tobacco companies, and teens put money in their pocket every time they smoke.
At the same time it portrays oral sex as an act of submission, and shows it as a one-sided and degrading, rather than a reciprocal and respectful act.
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